Global Marketing Final Project on Pantaloons LTD - India's largest Term Paper

Global Marketing Final Project on Pantaloons LTD - India's largest fashion retailer - Term Paper Example Pantaloon also sells products of more than 50 private labels such as of big bazaar or food bazaar. Pantaloon has a vertically integrated management structure and the manufacturing expertise is more focused on supply the latest fashion to the market in the shortest possible time. The manifesto of the company is to explore the untapped market and form new rules to create fresh opportunities. It is always kept in mind that the customers get what they want to have and also assist them how and where to get their desired product. Pantaloons has always spotted the future trends and accordingly offered products or services to the customers. The company's vision and mission is to serve its customers and stakeholders by leading them towards a wonderful future (â€Å"Overview†). 2. Screening and Evaluation of the Potential International Market Pantaloon is one of the key players in the Indian retail market. The company has a well establish retail chain and a well planned distribution cha nnel around the country. This is moment when the company can think about global expansion. This study would analyze the retail environment conditions of three African countries, namely Ghana, Kenya and Angola for preparing an expansion plan for Pantaloons, in Africa. The initial focus would be on the launching the food section of Pantaloon called Food Bazaar. For this it is very important to do proper screening and evaluate the potentials of the Food Bazaar in retail market of these countries to identify the most suitable market. The screening and evaluation of the markets can be done by analyzing and monitor the international market. a. International Market Intelligence Overview The retail sector in Kenya has shown... Pantaloon is one of the key players in the Indian retail market. The company has a well establish retail chain and a well planned distribution channel around the country. This is moment when the company can think about global expansion. This study would analyze the retail environment conditions of three African countries, namely Ghana, Kenya and Angola for preparing an expansion plan for Pantaloons, in Africa. The initial focus would be on the launching the food section of Pantaloon called Food Bazaar. For this it is very important to do proper screening and evaluate the potentials of the Food Bazaar in retail market of these countries to identify the most suitable market. The screening and evaluation of the markets can be done by analyzing and monitor the international market. The retail sector in Kenya has shown positive progress since the last few years. In 2011, the growth in the wholesale and the retail sector has being about 7.3 percent, which was more than the manufacturing, a griculture, transportation or communication sector. The revenue generated by the retail sector was about 18.5 percent. Though the retail sector is developing in Kenya, yet they require some set of retail development guidelines or policies to sustain this growth. The retail market in Kenya is becoming overcrowded with new retail chains.

Leading in Knowledge Organizations Essay Example | Topics and Well Written Essays - 750 words

Leading in Knowledge Organizations - Essay Example Since the number of such tasks is quite large in knowledge organizations, there is very little that senior and experienced superiors can do to assist their subordinates in the performance of these tasks. Leadership of knowledge employees gives a new meaning to the role of supervisors in these organizations. Supervisors in knowledge organizations, practically at any level of the hierarchy, cannot follow the leadership model of traditional organizations. (Gollobin 6-7) The major difference is that task characteristics in knowledge organizations require all knowledge employees to be leaders in some form. In fact, ability to function as a leader should be a requisite skill for any person who accepts work assignments in any capacity in a knowledge organization. The challenges for managers lie in evolving practices that facilitate the functioning of every knowledge employee as a leader-a functional leader. Managers can do the following to turn employees into functional leaders: As a rule, managers should see that all knowledge employees, in some aspect of their work assignments, encounter situations that offer them opportunities to act as leaders. Success with leadership situations can hasten lavish outcomes in more than one form for the organization. To encourage risk taking in these roles by employees, managers should increase intrinsic and extrinsic rewards from success on leadership initiatives. They should develop a desire in employees who successfully become functional leaders to draft visions for their departments and the courses to realize them. In preparation of leading others, knowledge employees can undertake extra efforts in learning how to influence or make others work to attain organizational goals. Leadership in traditional organizations is not about leading others to attain outcomes of value to them, unless it happens to be a by-product of the firm's goals. Nevertheless, unlike these organizations, knowledge organization leadership, or the art of lead ing knowledge organizations, is not about using employees as "means" to attain goals that are espoused by the leader or others in the organization but is about making all knowledge employees individually form their visions relating to the tasks that they are doing and then helping others to successfully replicate their learning in similar situations such that new and unique knowledge tasks become less unique and uncertain.